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MEGA VÝHODNÉ
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book...
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
schovat popis
- Nakladatel: Palgrave Macmillan
- Kód:
- Rok vydání: 2010
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 261
- Šířka balení: 23.4 cm
- Výška balení: 15.4 cm
- Hloubka balení: 2.2 cm
- Váha balení: 454 g
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