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Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they...
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Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
schovat popis
- Nakladatel: INGRAM PUBLISHER SERVICES US
- Kód:
- Rok vydání: 2017
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 352
- Šířka balení: 24.1 cm
- Výška balení: 16.3 cm
- Hloubka balení: 3.5 cm
- Váha balení: 563 g
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