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With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also...
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With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.
schovat popis
- Nakladatel: Laurence King Publishing
- Kód:
- Rok vydání: 2016
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 224
- Šířka balení: 21.5 cm
- Výška balení: 27.9 cm
- Hloubka balení: 2.5 cm
- Váha balení: 1.2 kg
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