Break communication barriers with the book Made to Stick!

Made to Stick is an indispensable guide for anyone who wants their ideas and messages to truly stick in other people's minds. This book reveals how to create ideas that have the power to persuade and engage an audience, using real stories and inspiring case studies.

The author presents fascinating situations, for example how one Australian scientist convinced the world he had discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a talented sports reporter managed to get people to watch a football match simply by showing the exterior of the stadium - examples that demonstrate the power of simple and memorable messages.

This book will help you understand why some ideas remain in memory while others are quickly forgotten. You will learn how to use stories and anecdotes so that your message is effective, impactful, and long-lasting.

Why choose this book?

• Personal and professional development: Improve your communication skills whether you are presenting, teaching, or selling.
• Practical examples: Real stories that inspire and show how to apply the theory in practice.
• Clear and accessible style: The text is approachable, engaging, and easy to understand.
• Universal applicability: Suitable for marketing, education, business, and personal life.
• Increase the impact of your messages: Learn how to make your presentations or ideas unforgettable.

Main features of the book Made to Stick

• Contains case studies and authentic stories that illustrate key insights.
• Highlights the principles of effective communication and the psychology of memory.
• Shows how to use anecdotes and examples to better engage audiences.
• Intended for readers who want to improve their expression and persuasiveness.
• Offers tools to enhance presentations, sales, and education.