Košík
zboží
(prázdné)
Kontakt
Účet
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies...
číst celé
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
schovat popis
- Nakladatel: Palgrave Macmillan
- Kód:
- Rok vydání: 2015
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 339
- Šířka balení: 14.7 cm
- Výška balení: 22.5 cm
- Hloubka balení: 2.9 cm
- Váha balení: 558 g
Recenze