Discover the power of subtle changes that can dramatically improve your decision-making with the book Nudge. This bestseller shows how small prompts and gentle nudges can significantly influence our everyday choices - both in personal life and on a global scale.

Nudge is a pioneering book in the field of behavioral economics, co-authored by renowned writers Richard H. Thaler and Cass R. Sunstein. The book presents the concept of the “nudge” - minor changes in the environment that gently steer us in the right direction without limiting our freedom of choice. This makes it easier to make better decisions in areas such as finances, health, or environmental behavior.

This innovative approach has wide applications - from public policy design to everyday purchases - and helps individuals and institutions achieve better outcomes without the need for complex commands or bans. Nudge is ideal reading for anyone who wants to better understand how our thinking works and how to use it to their advantage.

Why choose this book?

• Renowned authors: Richard H. Thaler is a Nobel Prize-winning economist and Cass R. Sunstein is a leading expert in law and public policy.
• Practicality: Offers concrete advice and examples of how small 'nudges' can change the world around us.
• Wide application: From improving personal financial decisions to shaping better public policies.
• Clear and accessible: Even complex scientific insights are explained plainly and without unnecessary complexity.
• Inspirational: Encourages positive changes that are both simple and effective.

Main features of the book Nudge

• Author: Richard H. Thaler, Cass R. Sunstein
• Genre: Behavioral economics, popular science
• Binding: Paperback or hardcover (depending on availability)
• Recommended for those interested in economics, psychology, politics, and personal development
• Number of pages: usually around 300 (check the specific edition)